Nowadays, brand identities are fairly significant, thanks to some major movements such as #MeToo and Black Lives Matter. When it comes to makeup, there is a lot that needs to be looked at if you’re the customer, such as are you a low-key lady, or do you prefer or more glam look? The beauty masses are, now more than ever, well informed and want to make sure that they’re getting the most for their dollar, including supporting a well-rounded company. Here are just a few companies that are having a significant impact on the industry.
SeraTopical
If you’re looking for a brand that’s the premiere CBD brand, look no further than SeraTopical. They work at creating products that are natural and holistic and are completely dedicated to health and wellness. SeraTopical aims for high quality by offering the highest percentage of pure CBD in their products. Their overall goal is to help maintain healthy joint movement. If you’re into anti-aging, you can get the power of youthful skin today. Nicole Kidman even promotes this brand as one of her favorites for taking care of herself. The advanced formulation will help you look younger by reducing the appearance of fine lines and wrinkles and reducing the signs of aging. After you start to use the product, you’ll see a reduction in age spots and better skin texture. Who doesn’t want brighter and more refreshed looking skin?
Mani Me
As we grow older, most of us turn to our creams and serums to help our faces look younger, but what many forget is that our hands can give away the secret of our youth. It’s just as important to keep your hands healthy and looking fresh as it is your face. According to a study by Science News, most people can accurately tell a person’s age by viewing only their hands. Yikes!
Don’t fret; custom nail decals can go a long way in having your hands look younger. Mani Me is an e-commerce retailer that specializes in creating accessible, healthy, and easy-to-change manicures. In such unprecedented times, it’s been tough to be able to get to the nail salon, but now you can have the pleasure of doing it from home. This company’s “nails” are the first-ever custom-fit stick on gels developed with proprietary 3D technology. The company also prides itself on being vegan and cruelty-free. Their gels don’t contain latex and are also free from the Big 10: Formaldehyde, DBP (Dibutyl phthalate), Toluene, Camphor, Formaldehyde Resin, Xylene, Fragrances, Parabens, Ethyl Tosylamide, and Phthalates.
UOMA Beauty
Sharon Chuter launched her makeup company back in 2018, and it’s an inclusive brand that honors individuality. UOMA translated means beautifully, and the company lives up to its name. The vibrant hues are sought after by many. She also celebrates African Pride and has called out brands for faux-activism. UOMA Beauty is a black-owned beauty brand and is LA-based. Sharon also created Pull Up For Change, which is a charity that helps fight for economic equality for Black people. Along with her activism work, she has a great line for skincare and makeup. A fan favorite is her Total Badass lip kits. The company believes that beauty comes in every color, and they honor that mantra in their marketing.
Whether you’re looking for a sustainable company that’s looking out for our environment or a women-run company, there are numerous good choices out there if you’re looking. It’s important as a consumer that you hold your ground and only buy from a company that you fully believe in and support. You’ll feel better knowing you helped a company give back to the community around you.
